How to When to Consider an SEO Company

Introduction

The key to getting your website or online business noticed is search engine optimization. Search engine optimization is an online marketing method best left to professionals. Read the steps below to know when to consider using an SEO company to help you.

Things You'll Need

• Website or online business

Steps

1 Step One

Try finding your own website. Pretend you're a customer looking for a service you offer. For example, if you sell antique popcorn makers, go to Google and Yahoo and Altavista and type in "antique popcorn makers." If your website appears low on the list of results, or not at all, you could benefit from an SEO company.

2 Step Two

Keep your customers up to date. Customer retention is an important part of increasing business. Return customers account for a large portion of sales, and the best way to keep them coming back is a newsletter. An SEO company that specializes in custom content can easily craft an enticing newsletter for you.

3 Step Three

Increase your traffic and back links. One way to increase your traffic is to get other popular sites to link to yours. A large part of search engine optimization is cultivating relationships with other sites to encourage relevant linking that yields more hits and page views for both sites.

4 Step Four

Make your website more interesting. You may have an excellent product or service; but people surf the Internet just like they surf the channels. They don't stop to look at a site unless there's something interesting to grab them. SEO companies can help you develop intriguing, attention-grabbing content that's relevant to your product or service.

5 Step Five

Announce news about your business. An age old method for spreading the word about new developments or a new business is through the press release. These walk a fine line between journalism and advertising. They're great ways to attract new customers through news networks.